COMMERCIAL

Volvo Cars × Airpixels

Volvo EX30 · A small car for big adventures · with Naturkompaniet

Full production

A real road trip with my two sons, turned into a native campaign for Volvo Cars.

Film and photo production
Aerial and ground stills, plus a documentary-style film capturing the trip as it happened.
Logistics on site
A real, unscripted road trip with no fixed itinerary, documented as it unfolded.
Storyline
Me and my two sons, driving from the forests along Dalälven to the archipelago outside Nynäshamn.
Location
Sweden, from Dalälven's forests to the Nynäshamn archipelago.
Recognition

This campaign was shortlisted across four categories at two major industry awards.

  • Global Branded Content Awards 2026 — Most Effective Campaign
  • Global Branded Content Awards 2026 — Best Automotive Program
  • International Content Marketing Awards 2026 — Best Automotive
  • International Content Marketing Awards 2026 — Best Use of Imagery
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FIELD JOURNAL
CAMPAIGN AT DAGENS NYHETER
Credits

"Good work starts with good people. Everything else follows."

Photography and film
Tobias Hägg
Viggo Lundberg
Airpixels Media
Featuring
Henry & Lorents
Volvo Cars
Isabelle Lunnevi
Cecilia Borglund
Naturkompaniet
Sofie Saberski
Initiative
Jonas Åfeldt
Mats Lundgren
Bonnier News
Ida Thunberg, Malin Petersén, Ivar Berglin, Joel Thor Hyllstam, David Jakobsson, Linus Andersson, Anna Kuivamaki
Next project
Sail Racing →