COMMERCIAL

Google × SJ × Airpixels

Sweden 5.0 · A guide to Sweden's top-rated, yet unknown destinations · with Agency Jung

Full production

Eight hidden destinations, selected by Google Maps' own top ratings.

Film and photo production
Aerial and ground photography and film across all eight destinations.
Locations
Eight lesser-known destinations along Sweden's coastline and archipelago.
Concept
An online travel guide built entirely from Google Maps' own top user ratings.
Agency
Produced in collaboration with Agency Jung, for Google and SJ.
Results

This campaign reached over 12.4 million people across Sweden.

  • 30+ articles across news, lifestyle and local media outlets
  • 11,390,000 cumulative readers across that media coverage
  • 1,055,000 people reached through sj.se, social media and email
  • 12,440,000 total combined outreach
An aerial view of a coastal island town with colorful houses, red roofs, surrounded by water and boats, with a distant shoreline under a partly cloudy sky.
Aerial view of a lake surrounded by forested islands and a small village at sunset.
Aerial view of a small island town with colorful houses, white with red roofs, surrounded by water, with a harbor and boats docked along the waterfront.
A wooden pier leading to a building with two green pointed rooftops, situated over a calm body of water during sunset or sunrise.
Aerial view of a coastal village with red and white houses on small islands surrounded by water at sunset.

Sweden 5.0

A guide to Sweden's top-rated, yet unknown destinations

Discover Sweden's hidden gems with Sweden 5.0, an online travel guide showcasing some of the country's most remarkable yet lesser-known destinations. The guide highlights eight places selected through top user ratings on Google Maps.

With photography and film produced by Airpixels Media for Google and SJ, each destination is brought to life in a way that lets you feel the atmosphere, the landscapes, and the quiet beauty of a few of Sweden's hidden gems.

Result

The results of this campaign speak for themselves. We've garnered over 30 articles in various news, lifestyle, and local media outlets, with a cumulative reach of 11,390,000 readers. In addition, we've reached over 1,055,000 people through sj.se, social media, and email campaigns, bringing our total outreach to well over 12,440,000 people.

Explore the full campaign → and start planning your next Swedish adventure at SJ.