GOOGLE X SJ X AIRPIXELS

A GUIDE TO SWEDEN’S TOP RATED YET UNKNOWN DESTINATIONS • AGENCY JUNG

Aerial view of a lake surrounded by forested islands and a small village at sunset.

Aerial view of a small island town with colorful houses, white with red roofs, surrounded by water, with a harbor and boats docked along the waterfront.

A wooden pier leading to a building with two green pointed rooftops, situated over a calm body of water during sunset or sunrise.

Aerial view of a coastal village with red and white houses on small islands surrounded by water at sunset.

SWEDEN 5.0

A guide to Sweden’s top-rated (yet unknown) destinations

Discover Sweden’s hidden gems with Sweden 5.0 - An online travel guide showcasing some of the country’s most remarkable yet lesser-known destinations. The guide highlights eight places selected through top user ratings on Google Maps.

With photography and film produced by Airpixels Media for Google and SJ, each destination is brought to life in a way that lets you feel the atmosphere, the landscapes, and the quiet beauty of a few of Sweden’s hidden gems.

Result.

The results of this campaign speak for themselves. We've garnered over 30 articles in various news, lifestyle, and local media outlets, with a cumulative reach of 11,390,000 readers. In addition, we've reached over 1,055,000 people through sj.se, social media, and email campaigns, bringing our total outreach to well over 12,440,000 people.

Explore the full campaign and start planning your next Swedish adventure at SJ.